Data Monetization, Data Science

Data Monetization

Data is no longer just an operational byproduct. Rather, it’s an asset sitting within your systems, spreadsheets, and tools waiting to be unlocked. But too often, data sits underleveraged, trapped in silos, or used for basic reporting needs.

When you monetize data, you move from simply running your business with data to leveraging it to fuel growth, innovation, and resilience. Positioning data to steer new revenue models, product enhancements, margin expansion, market differentiation, valuation boosts, and so forth. And ensuring your data is always working on your behalf.

Helping leaders who need to

Unlock hidden ROI potential
Gain visibility into areas of waste
Tackle dark or siloed data
Sand-up attribution modeling
Establish true data-backed analysis

Validate or refute hypotheses
Leverage data science & storytelling
Uncover new revenue pathways
Shift from data to action
Predict impact of investments

From Our Team

"All companies are sitting on hidden opportunity to make or save money — housed in data sets, Excel files, platforms, etc. In fact, more than 50% of an organization’s data is considered dark. Deep analysis can provide intel into revenue-accelerators such as the next new feature to rollout in your product, the biggest culprits of org waste, or the No. 1 thing that causes customers to churn."

Carrie Majewski, VP, Data Practice

Clients tap us to help them with:

Dark Data Illumination

More than 50% of an organization’s data is considered dark (Gartner) — data that is unstructured, therefore is difficult to be used for other purposes such as monetization. The data sitting untouched within your systems can be unveiled to gain visibility into what’s making and saving money in your organization. With that new information, you know where to go next. SQA Group helps you go from dark to illuminated and convert data into ROI pathways.

ROI Mapping & Feasibility

Need to correlate your team’s current activities, processes, and workflows to ROI? Facing pressure to predict the financial impact of future initiatives and investments?” Leaders tap SQA Group when they need to leverage data to evidence impact of current and future work, and determine where and how to aim right the first time.

Data Storytelling

Data without context can be noise, particularly for non-technical users. But data that is presented via storytelling and narratives enables teams to understand the WHY, bringing meaning to numbers to inspire informed decision making. Turn raw numbers into nuanced stories to empower your team with confidence with where to invest next.

Predictive Analytics

Far too many departments and companies “report the news,” using data to state what happened. We help teams accelerate their data maturity, transitioning from descriptive to predictive analytics and being able to peer into the future to shape strategies and decision making. Stay ahead of the curve and pioneer the innovation for tomorrow, while de-risking for today.

Data Productization

Building pathways to data monetization is imperative to supercharge efforts. Data productization is the process of transforming data into a product that provides value to a business, both internally and externally. We provide data implementation and strategic firepower to ensure your data is translated into value drivers through thought leadership, open source models, and internal direction setting.

Additional Resources

Prediction Report: metrics that Matter

10 next-gen metrics future-oriented leader can't ignore

Download Now

Data Modernization and Humanization

An interview with David Pacific, VP of Data & Advanced Analytics Solutions.

Precision: Speed to Bail

Unlock the exact moment to walk away from an initiative or effort

Dive In

Case Study: Powering Communications

Correlating the impact of communications to rev-impact

See the Future

Shift from asking “what happened?” to “what might happen?”

Insights and Pathways Illuminated