Measure Differently
Pace of innovation. Brand authenticity. Employee burnout. Alignment to mission, value, purpose. Our top focus areas, how we’re aiming our teams, and how we’re investing in technology and initiatives has fundamentally changed. And that means WHAT and HOW we need to measure also needs to shift.
Tried-and-true metrics — e.g., revenue, gross margin, cash flow — will always have a place but no longer paint the full picture. We need to measure beyond “typical,” and start measuring futures-oriented concepts like disruptive innovation, product uniqueness, digital-first collaboration, alignment to purpose, and employee happiness, among other things.
Our Metrics Finder helps you measure the previously immeasurable. We help you gain the 360-degree view so that you know exactly where to direct your team to next to thrive in this new business landscape.