Measure Differently

Pace of innovation. Brand authenticity. Employee burnout. Alignment to mission, value, purpose. Our top focus areas, how we’re aiming our teams, and how we’re investing in technology and initiatives has fundamentally changed. And that means WHAT and HOW we need to measure also needs to shift.

Tried-and-true metrics — e.g., revenue, gross margin, cash flow — will always have a place but no longer paint the full picture. We need to measure beyond “typical,” and start measuring futures-oriented concepts like disruptive innovation, product uniqueness, digital-first collaboration, alignment to purpose, and employee happiness, among other things.

Our Metrics Finder helps you measure the previously immeasurable. We help you gain the 360-degree view so that you know exactly where to direct your team to next to thrive in this new business landscape.


How it Works

  • Determine the focus area(s) you want to measure differently
  • 4 design thinking workshops to unearth new thoughts, beliefs, and assumptions on what it means to drive success for that area(s)
  • Our team of Measurement & Strategist consultants present back your new CAP metrics — countable, actionable, predictive
  • Recommendations provided on how to enhance/adjust your strategy to better drive towards your new definition of success
  • Proof of concept visualization on how to chart your new metrics through BI tools

In Their Words

"Oftentimes we look at data as a measurement of what happened. The Metrics Finder is about looking at data as a way to figure out what we can make happen. We now have a common language when it comes to how we think about quality relationships, the new actions and behaviors that will drive connectedness, and new ways to measure.”

Rob Hancock, United Way of Rhode Island, Senior Director of Marketing and Communications

New Ways to Measure

Quality of a Client Relationship

Where we invest our time matters — be it with clients, donors, or partners. What types of clients are most likely to work with your firm? Who is most deserving of your GTM? Who is most likely to stay with your company over time? By measuring the quality of your relationships, you can help your team work smarter, and with greater meaning.

Justice, Diversity, Equity, Inclusion, and Belonging

We’re making BIG claims about equity and inclusion initiatives but claims without accountability are just smoke and mirrors. It’s time to not only talk the talk but also walk the walk. It’s time to back our claims with data. To measure the efficacy of these initiatives and show real impact.

Brand Authenticity

With infinite choices at our fingertips, competition is fierce. And while quality product is important, it’s no longer enough. Also non-negotiable? Authenticity, credibility, and trustworthiness. Without these brand qualities, it’s impossible to rise above the noise. But with a clear definition of what authenticity looks like for your company, you can start building a brand to which people can connect.

Additional Resources

Empty Promises? Or Data Backed.

The time when leaders could say they were going to tackle important initiatives, but not deliver on their promise is over.

Read More

Measure the Immeasurable

Grab the official Press Release, announcing the launch of the Metrics Finder, helping leaders thrive in this new era.

Learn More

A New Way to Measure EX

Gone are the days of measuring happiness through employee pulse checks. We need to view measurement in a whole new way.

Read More