Data-Backed, Innovation-Centered Strategy

Tried-and-true metrics — e.g., revenue, NPS, employee retention — will always have a place in our exec dashboards. But in an ever-changing, Future of Work landscape, what we need to measure has changed. Standard KPIs and OKRs need to be augmented by measuring what’s previously felt immeasurable.

Things like change management efficacy, superior communication, at-risk employees, career pathway diversification, product uniqueness, and brand authenticity, among other areas.

Our Metrics Finder service offering empowers you to measure anything. Simply zero in on the area you most want to measure for the first time — or reimagine your existing approach to KPI-ing — and tap our Advanced Analytics team to custom-build your data-backed framework.

How it Works

  • Pick the area you want to measure: values actualization, org vitality, employee experience, etc.
  • Partake in co-creative, culture-building convening initiatives — design thinking workshops, focus groups, 1:on1:s — to dream up what success looks like in your focus area
  • Your SQA Group Data & Innovation team builds your custom data-backed strategy
  • Strategy includes custom blueprint of your 10-15 new KPIs
  • Each KPI comes with action plan & recommendations, target goals, and visualizations
  • Activate your newest KPIs via dashboards, via the systems you have already or new systems

In Their Words

"Oftentimes we look at data as a measurement of what happened. The Metrics Finder is about looking at data as a way to figure out what we can make happen. We now have a common language when it comes to how we think about quality relationships, the new actions and behaviors that will drive connectedness, and new ways to measure.”

Rob Hancock, United Way of Rhode Island, Senior Director of Marketing and Communications

New Ways to Measure Things Like...

At-Risk Employees

Pinpoint your at-risk employees, and the factors that contribute to their at-risk status, to stop the exodus well before it happens. Immediately address issues surrounding quiet quitting and the Great Resignation by identifying the roles and career pathways that most contribute to attrition.

Quality of a Client Relationship

Do you have the right clients? Are your deals generating good or bad profit? By measuring the quality of your client relationships — from their durability and loyalty to their referral potential — you can unlock where to aim your go-to-market efforts to create a powerful client acquisition engine. Dive into our case study here of how we helped a company do just that.

Superior Communication

Eliminate bottlenecks, information siloes, and gatekeeping by standing up a data-strategy to measure superior communication. Uncover how information flows, identify high potentials and high performers that you can leverage for communication momentum, and spur org-wide communication efficacy.


Single points of failure — and success — pose major risk to organizations, especially when it comes to driving continuous organizational velocity. Bake every-day succession planning into your organization via a KPI strategy that accounts for cross-training and ‘”back-ups” for all roles and critical activities.

Team Rev-Gen Impact

Have a function that you need to shift to being rev-impacting? Worried some folks are carrying greater workload than others? Together, we’ll stand up the KPI framework to measure team efficacy, peak rev-gen contribution, optimal performance, and ensure equitable distribution/utilization rates.​

Additional Resources

Case Study, KPIs of the Future

SQA Group was recently tapped to find career advancement KPIs for the future of work era.

Dive In

Data You’re Not Yet Analyzing

Nearly half of all organization data can be considered “dark.” How do you shift to illuminated?

Read More

Imagination, Not Data Sources

Lean into imaginative metrics to establish a quick win towards changing culture around KPIs.

Read More