Underneath the KPI Iceberg Carrie Majewski 01/26/2022 Ten years ago, I was leading a content marketing company — a sister spinoff for a larger media conglomerate — and we were growing FAST. I’d been brought in to...
Data as an Asset: Build a Data-Driven Culture Walter McAdams 09/28/2020 Data has become a valuable commodity. In recent years, headlines have referred to it as “the new oil.” So how can your organization treat data as the business asset it...