What Might Happen? The Power of Predictive Analytics
For companies that want to advance from data curious to data committed, one of the most powerful places to start is to establish data ecosystem foundations (e.g. data collection and...
For companies that want to advance from data curious to data committed, one of the most powerful places to start is to establish data ecosystem foundations (e.g. data collection and...
In the last two weeks, I’ve been asked this question by more than 5 different business leaders… If your team could get their hands on our data, do you think...
Have you tried ChatGPT yet? Go on and give it a try if you haven’t! Click here to ask your first question to the advanced artificial intelligence (AI) chatbot. And...
I’ll never forget my first real opportunity to dive into the world of impact. I was in my early 20s, had just joined a sustainable energy company, and one of...
This time of year always raises a swirl of emotions for us revenue leaders. All eyes shift to… Galvanizing sales teams to crush Q4 quotas while creating strong pipeline for...
When was the last time you looked at your approach to KPIs through the lens of… what if what we are measuring needs to change? Hear me out… As leaders,...
There was a time when leaders could say they were going to tackle something big, important, and game-changing, and the promise was enough to rally employees, clients, and shareholders around...
Last year I stumbled upon a Harvard Business Review article, “How to Design an AI Marketing Strategy.” The title alone stopped me in my tracks. As marketers, we are used...
Ten years ago, I was leading a content marketing company — a sister spinoff for a larger media conglomerate — and we were growing FAST. I’d been brought in to...