The Data You’re Not Yet Analyzing
In the last two weeks, I’ve been asked this question by more than 5 different business leaders… If your team could get their hands on our data, do you think...
In the World of Impact, Data is Key
I’ll never forget my first real opportunity to dive into the world of impact. I was in my early 20s, had just joined a sustainable energy company, and one of...
Rev Leaders: The Latest Gartner Trend to Watch
This time of year always raises a swirl of emotions for us revenue leaders. All eyes shift to… Galvanizing sales teams to crush Q4 quotas while creating strong pipeline for...
Data and the Future of Work
When was the last time you looked at your approach to KPIs through the lens of… what if what we are measuring needs to change? Hear me out… As leaders,...
Empty Promises? Or Data Backed.
There was a time when leaders could say they were going to tackle something big, important, and game-changing, and the promise was enough to rally employees, clients, and shareholders around...
Do You Have an AI Strategy?
Last year I stumbled upon a Harvard Business Review article, “How to Design an AI Marketing Strategy.” The title alone stopped me in my tracks. As marketers, we are used...
Underneath the KPI Iceberg
Ten years ago, I was leading a content marketing company — a sister spinoff for a larger media conglomerate — and we were growing FAST. I’d been brought in to...
Future of Work… or Experience?
I officially became a Netflix binge watcher in May of 2020. I held out for 8 weeks, adamant that I was going to buck the trend and instead channel the...
Artificial Intelligence: Where Were You?
About 8 years ago, Marketing departments were thrust into a massive revolution, and almost every marketer can tell you exactly where they were when it happened. For me, I was...