Do You Have an AI Strategy? Carrie Majewski 03/16/2022 Last year I stumbled upon a Harvard Business Review article, “How to Design an AI Marketing Strategy.” The title alone stopped me in my tracks. As marketers, we are used...
AI: Less What, More Why Rob Ulmschneider 01/05/2022 Last month, I wrote about what artificial intelligence is, and what it is not. In the very short time between then and now, I heard a much more concise definition...
Always Early: How AI Broke the Adoption Curve Rob Ulmschneider 11/30/2021 You’ve probably heard the old saying, “when everything is a priority, nothing is a priority.” I submit to you, dear reader, that this is also true of artificial intelligence. When...
Artificial Intelligence: Where Were You? Carrie Majewski 08/18/2021 About 8 years ago, Marketing departments were thrust into a massive revolution, and almost every marketer can tell you exactly where they were when it happened. For me, I was...
AI… We Can’t be Too Late Rob Lanza 07/12/2021 I’ve always found it interesting that the very technologies that seem emerging, cutting-edge and completely out of reach one minute, suddenly — and often without much warning — become mainstream...
AI: Beyond the Mystique Rob Lanza 06/23/2021 Any conversation about emerging and disruptive tech ultimately includes artificial intelligence (AI). But so often AI is viewed as an aspiration, a phase in modernization initiatives, or as a capability...
AI is Not Just Theoretical; It’s Here Walter McAdams 01/27/2021 All of the trends we are seeing—and the recent conversations we are having with clients—connect to the fact that we are seeing a real rise in discussion and investment around...
