Leaders are eyeing big things. Innovative product launches. Next-level customer and employee experience. Equity initiatives. Memorable marketing campaigns. All of which need to be fueled with data.
Because with new initiatives comes the need for a pragmatic approach to data and measurement. Without data-backing, an initiative leads to feel-good moments, at best.
But quantifying, validating, and sharing the story of your success through the lens of data? That’s impact.