Imagination is More Important than Data Sources Rob Ulmschneider 04/12/2022 Albert Einstein once said, “imagination is more important than knowledge.” Really. He said it. I’ve found that Einstein belongs to a holy trinity of folks that tend to get all...
Test Automation: We’ve Got to Move Faster Walter McAdams 04/06/2022 As QE leaders, we all know how important automation is, particularly when it comes to test. But year after year market research demonstrates that we still have a ways to...
Do You Have an AI Strategy? Carrie Majewski 03/16/2022 Last year I stumbled upon a Harvard Business Review article, “How to Design an AI Marketing Strategy.” The title alone stopped me in my tracks. As marketers, we are used...
The Keeper of Quality Rob Lanza 03/10/2022 Digital Transformation, the adoption and integration of modern technology throughout the business, has given way to Digital VELOCITY – web-driven models designed to help companies leapfrog their competitors and drive...
The Quantity of Quality Rob Ulmschneider 03/03/2022 As a measurement consultant, I work with companies to evolve their metrics and envision how they can measure what was once thought immeasurable. Some find it daunting to take “fuzzy”...
Whole-Self, a Component of EX Glenna Costa 02/24/2022 Over the course of two months, we talked to nearly 50 marketing, nonprofit, and HR leaders about their top priorities and biggest challenges for 2022. One of the recurring themes?...
3 Ways to Drive Digital Velocity Walter McAdams 02/17/2022 Years ago, I was working on an organizational transformation project with a client that could create code very quickly, but would then let it sit on the shelf for months...
Do We Measure Employee Engagement Right? Emily McHugh 02/02/2022 Okay, I’ll say it: we love metrics! Nothing makes us happier than being able to measure something. And it makes sense. One of the core ways that we support companies...
Underneath the KPI Iceberg Carrie Majewski 01/26/2022 Ten years ago, I was leading a content marketing company — a sister spinoff for a larger media conglomerate — and we were growing FAST. I’d been brought in to...