The Pursuit of Data Excellence Rob Ulmschneider 05/12/2022 I can’t remember the first time I heard the term “Center of Excellence”, but I remember immediately falling in love with it. It was really just a rebranding of the...
Automation: The New Leadership Imperative Walter McAdams 05/02/2022 Business process automation (BPA) — the process whereby technologies or software take over routine, everyday tasks — has always made sense and always been something for which companies should be...
Gain Digital Modernization Momentum Walter McAdams 04/28/2022 Over the next decade, digital modernization will be imperative for any company that wants to keep up in an increasingly competitive market. In fact, 89% of all companies have already...
Imagination is More Important than Data Sources Rob Ulmschneider 04/12/2022 Albert Einstein once said, “imagination is more important than knowledge.” Really. He said it. I’ve found that Einstein belongs to a holy trinity of folks that tend to get all...
Test Automation: We’ve Got to Move Faster Walter McAdams 04/06/2022 As QE leaders, we all know how important automation is, particularly when it comes to test. But year after year market research demonstrates that we still have a ways to...
Do You Have an AI Strategy? Carrie Majewski 03/16/2022 Last year I stumbled upon a Harvard Business Review article, “How to Design an AI Marketing Strategy.” The title alone stopped me in my tracks. As marketers, we are used...
The Keeper of Quality Rob Lanza 03/10/2022 Digital Transformation, the adoption and integration of modern technology throughout the business, has given way to Digital VELOCITY – web-driven models designed to help companies leapfrog their competitors and drive...
The Quantity of Quality Rob Ulmschneider 03/03/2022 As a measurement consultant, I work with companies to evolve their metrics and envision how they can measure what was once thought immeasurable. Some find it daunting to take “fuzzy”...
Whole-Self, a Component of EX Glenna Costa 02/24/2022 Over the course of two months, we talked to nearly 50 marketing, nonprofit, and HR leaders about their top priorities and biggest challenges for 2022. One of the recurring themes?...
