The Quantity of Quality Rob Ulmschneider 03/03/2022 As a measurement consultant, I work with companies to evolve their metrics and envision how they can measure what was once thought immeasurable. Some find it daunting to take “fuzzy”...
Underneath the KPI Iceberg Carrie Majewski 01/26/2022 Ten years ago, I was leading a content marketing company — a sister spinoff for a larger media conglomerate — and we were growing FAST. I’d been brought in to...
Data as an Asset: Build a Data-Driven Culture Walter McAdams 09/28/2020 Data has become a valuable commodity. In recent years, headlines have referred to it as “the new oil.” So how can your organization treat data as the business asset it...
